Short Video Marketing

The short-video team focuses on full-case campaign planning, account operation, content production and platform channel services for film and series projects on short-video platforms, and set the 2021 record for the most-liked official Douyin video for a TV series.

It has served more than 20 well-known projects including 《长空之王》《敢死队4：最终章》《无价之宝》《天方奇谭1-2》《动物园里有什么》 and 《大风杀》, repeatedly producing platform hits — and used short video to break art-house titles such as 《野马分鬃》 out to wider audiences, reversing their box-office trajectory.