整合营销
Integrated Marketing
Full-chain services across film marketing, artist management and pan-culture communication.
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- Cases
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- Case groups
Overview
Sector Overview
Beijing Chunfeng Zhenghao Culture Media ("Chunfeng Media") evolved from a well-known full-field marketing agency. It carries forward the professional DNA and industry resources of its core team while bringing in seasoned partners from film and entertainment, forming a team that combines hands-on marketing experience with resource integration across the industry.
Its business covers three pillars — film marketing, artist management and pan-culture communication — extending to product placement, media buying, business partnerships and integrated promotion: a full chain from content to channels, from artists to brands.
The company maintains long-term partnerships with leading Chinese studios such as China Film Group and Huayi Brothers, and with Hollywood majors including Universal, Paramount and Warner Bros., contributing to campaigns for major releases across the Fast & Furious, Transformers, Jurassic World, Minions and other franchise titles.
Selected Cases
Selected Cases
Selected campaigns
Furious 7
2015RMB 2.43B — broke the China box-office record of its day
The Fate of the Furious
2017RMB 2.66B — reset 7 mainland records
Transformers: Age of Extinction
2014RMB 1.97B — year's box-office record
Jurassic World: Fallen Kingdom
2018RMB 1.69B market leader
Jurassic World
2015RMB 1.4B — franchise record
No Time to Die
2021Top action-adventure opening of its month
Minions
2015Event marketing became an industry benchmark
How to Train Your Dragon 2–3
China became the top overseas market
The Secret Life of Pets 1–2
Word-of-mouth summer hit
Sing
Star-studded crossover voice cast
Jason Bourne
2016Nostalgia-driven campaign
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