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整合营销

Integrated Marketing

Full-chain services across film marketing, artist management and pan-culture communication.

03 / 06北京春风正好文化传媒有限公司 (Chunfeng Media)
11
Cases
1
Case groups

Overview

Sector Overview

01

Beijing Chunfeng Zhenghao Culture Media ("Chunfeng Media") evolved from a well-known full-field marketing agency. It carries forward the professional DNA and industry resources of its core team while bringing in seasoned partners from film and entertainment, forming a team that combines hands-on marketing experience with resource integration across the industry.

02

Its business covers three pillars — film marketing, artist management and pan-culture communication — extending to product placement, media buying, business partnerships and integrated promotion: a full chain from content to channels, from artists to brands.

03

The company maintains long-term partnerships with leading Chinese studios such as China Film Group and Huayi Brothers, and with Hollywood majors including Universal, Paramount and Warner Bros., contributing to campaigns for major releases across the Fast & Furious, Transformers, Jurassic World, Minions and other franchise titles.

Selected Cases

Selected Cases

Selected campaigns

  • Furious 7

    2015

    RMB 2.43B — broke the China box-office record of its day

  • The Fate of the Furious

    2017

    RMB 2.66B — reset 7 mainland records

  • Transformers: Age of Extinction

    2014

    RMB 1.97B — year's box-office record

  • Jurassic World: Fallen Kingdom

    2018

    RMB 1.69B market leader

  • Jurassic World

    2015

    RMB 1.4B — franchise record

  • No Time to Die

    2021

    Top action-adventure opening of its month

  • Minions

    2015

    Event marketing became an industry benchmark

  • How to Train Your Dragon 2–3

    China became the top overseas market

  • The Secret Life of Pets 1–2

    Word-of-mouth summer hit

  • Sing

    Star-studded crossover voice cast

  • Jason Bourne

    2016

    Nostalgia-driven campaign

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