Digital Entertainment

Backed by more than a decade of industry accumulation, the company has built a channel network covering nearly 30 major cities nationwide. In early 2024 it formally entered VR project investment, distribution and operation, extending from traditional film into immersive digital entertainment — with multi-form IP development capability spanning VR experiences and offline exhibitions to maximize IP value.

In August 2024 the first directly operated large-space VR exhibition — the Jurassic World pop-up — opened in Taiyuan, topping 300 visitors in a single day. Ahead of Spring Festival 2025, the first original VR project, Monkey King: Havoc in Heaven, launched simultaneously in five cities, marking the leap from licensed IP to original content.

Cooperation agreements are in place with premium venues — core shopping centers, scenic areas and science museums in major cities — using a "debut + tour" model to sustain momentum and build a business at the junction of technology, culture-tourism and commerce.