广告传媒
Advertising Media
Where the ecosystem began (2008) — integrated outdoor advertising for film, with full-channel outdoor resources.
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- Cases
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- Case groups
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- Focus areas
Overview
Sector Overview
As the founding arm of the group, Beijing Zhongtian Xingchen Advertising was established in 2008 and anchors more than a decade of industry accumulation. It specializes in integrated outdoor advertising for film, matching full-channel outdoor resources to each title's release strategy and combining online and offline reach into precise, efficient campaign support.
Two leaps mark its history: a 2015 partnership with Wanda Group to run LCD screen advertising across Wanda Plazas nationwide, and designation from 2017 as an advertising partner of major studios including China Film Group, Huayi Brothers, Universal and Paramount. Outdoor resources now cover core cities and emerging markets across the country.
Selected Cases
Selected Cases
Recent film campaigns
Godzilla x Kong: The New Empire
Dune: Part Two
Aquaman and the Lost Kingdom
The Flash
Mission: Impossible – Dead Reckoning Part One
Transformers: Rise of the Beasts
Brand clients
McDonald's
TCL
Want Want
Master Kong
Kuaishou
Copico
Rinnai
Next sector · 整合营销
Integrated Marketing