About Us
About Zhongtian Xingchen
A culture & media group built around film content — complete capability from content development to market delivery.
Company Profile
Company Profile
Zhongtian Xingchen is a culture and media group built around film content. Starting from Beijing Zhongtian Xingchen Advertising Co., Ltd., founded in 2008, more than a decade of industry focus has grown a single advertising company into a full industry-chain ecosystem spanning six fields: film investment & production, IP acquisition & development, film promotion, advertising media, digital entertainment, and short-video marketing.
Six specialist subsidiaries operate in concert, forming end-to-end capability from content development to market delivery — content judgment as the starting point, channel resources as the lever, offering partners one-stop solutions from IP evaluation and investment production to promotion and release.
- 2008
- Founded
- 6
- Business sectors
- 6
- Group companies
- 30+
- Films co-invested / produced
- 30
- Cities in channel network (approx.)
Business Map
Business Map
Each sector is run by a specialist subsidiary; content is the axis that connects them.
Content · IPJudgment at the core
Our Journey
Our Journey
Starting from advertising, we built our way into every link of the film industry chain.
Beijing Zhongtian Xingchen Advertising founded — the origin of the ecosystem.
Strategic partnership with Wanda Group: agency for LCD advertising across Wanda Plazas nationwide, opening up commercial-district resource integration.
Became a designated advertising partner of major studios including China Film, Huayi Brothers, Universal and Paramount.
Zhongtian Xingchen (Tianjin) Pictures founded — formal entry into film investment and production.
Beijing Chunfeng Zhenghao Culture Media joined the group, opening the film-marketing arm.
Beijing Jianjian Dandan Culture Media integrated, adding short-video promotion channels.
Entered the VR space: the Jurassic World immersive VR pop-up landed in Taiyuan.
Chunfeng Zhenghao (Qingdao) founded, importing Taiwanese films and assisting mainland releases.
Original VR project Monkey King: Havoc in Heaven launched simultaneously in five cities, expanding into scenic destinations.
Six sectors in concert, covering the entire film-content industry chain.